Shout about Your Company’s Value

Any time a business has the opportunity to show a prospective customer the ways in which it offers value, it should. If you don’t tell customers and prospects why they need your product and service—in other words, if you don’t boldly shout about why your business matters—you’re leaving incredible opportunity on the table. Direct mail is a cost-efficient way to achieve the goal, but it requires a savvy, creative approach to messaging. In the article, “11 Direct Mail Marketing Secrets,” successful small business owners sounded off on the ways you can leverage the power of direct mail. Several of the tips are tactical (mail something lumpy to pique curiosity; include product samples) but there are two strategies we wanted to spotlight. One is to “Open with a Proposition,” which means telling the reader exactly why your business brings value to his or her life or company.

Let’s use Tri-Win as an example. We recently embarked on our direct marketing campaign. Throughout all of the messaging, we explained what we did for the customers. Not just the obvious, “we offer direct mail and printing services,” but rather things that speak to our innate value, such as:

  • we analyze your mailing lists to determine if you could leverage postage savings you may not realize exist (help to save client money they didn’t realize could exist)
  • we tell you if you’re already receiving the best postage rates possible (help the client feel confident in their current vendor)
  • we look at delivery methods to see if we can save you money (another value-add to help clients save money)

We tell our customers upfront that there’s more to us than direct mail marketing. Direct mail marketing is the business result, but how we help companies get there is our value proposition.

Another strategic piece of advice from the article is number nine: “Provide Value.” This means making the direct mail campaign count. Direct mail marketing is successful when the message is clear, concise, and creative. Find a way to demonstrate that your company is worth the customer’s time. Getting a customer’s attention is half the battle, so provide interesting images, compelling messaging, and innovative design. And don’t be shy–shout about your company’s value. When you do, you’re positioned to achieve great results.

 

 

Customer Service Should Be an A+

For Tri-Win, simply meeting customer’s expectations is like making a C on the report card. To get that well-earned A, we go all out, delivering service and value with each and every mailing and customer interaction. We’re a team of dedicated professionals who know the regulations and compliances related to direct mail, strategies for saving on postage, and creative ways to make sure your message is heard.

Our way of doing business starts with listening. Understanding your goals helps us create a solution tailored to meet your needs. We keep the communication channels open and leverage our deep knowledge to ensure you’re empowered to make the best decisions possible on everything from paper to postage.

It’s our customer service promise to you.

Even when a project proves to be challenging, the quick-thinking Tri-Win staff consistently puts forth the extra effort to get it right. To us, that’s A+ service.

At Tri-Win, delivering great customer service is at the foundation of everything we do. It’s also the catalyst for much more.

Expect Heroics from your Direct Mail Company

When choosing a direct mail company, ask yourself, Do I want a vendor or a superhero?

Can your average vendor take your direct mail campaign, design it with panache, print it with perfect precision, and then deliver it on time and with the lowest possible postage expense?

Would your average vendor take the time to analyze your lists, think of things you may have forgotten, or take care of your project like it was their own?

Could your average vendor offer expert advice and insight at every step of the process?

This is precisely what you can expect from Tri-Win.

We aren’t your average vendor. And even though we may not have x-ray vision or a cape, we work with the best, high-tech equipment possible so we can deliver speed, quality, and excellence. We help streamline your customer lists to rule out duplicates and inaccuracies.

And we pride ourselves on worrying about the details so you don’t have to.

With Tri-Win you have a direct mail superhero. We help you deliver your marketing messages loud and clear, all the while giving you the customer service you deserve.

Company Culture Explains Customer Service

Your company culture impacts the service you provide to clients. Employees who feel validated, supported, and empowered by their employer are likely to transfer those positive messages along to customers in every interaction, every touch point. This trickle-down approach not only helps employees do their part in structuring a cohesive, healthy company, but it also helps strengthen its reputation—and bottom line. After all, happy clients will likely become repeat clients.

Tri-Win’s company culture is shaped by several positive ideas. You could call them belief statements, really… ideals that we all agree on and strive to remember and follow. First and foremost, we believe in protecting faith, family, health, and friends. The rest of our beliefs center around being honest and truthful, accountable and creative, and the fact that it’s only fair that the best idea wins. There are more, but this is a good representation.

From the president to the part-time staff, we all share in the idea that it’s imperative to value others and be thankful and humble. This could be part of why employees stay with Tri-Win year after year. Plus, we have an annual bowling competition. Fun stuff doesn’t hurt either.

The Big Picture about Postage

You may be missing the big picture when it comes to postage. Postage accounts for up to 60 percent of your direct mail costs, but most people don’t realize they have options … and by options, we mean simple strategies that don’t affect delivery dates.

By changing postage variables, such as mailing location and method (co-mingling, co-palletizing, etc., which do not alter the speed of mail delivery), you can reduce the rate you pay on every mailing by $.02 to $.03. Over the course of a month or year, that savings can be significant. For example, if Tri-Win helps you save $2,000 weekly on your direct mail marketing, and you mail four times a month, then over a 12-month period, that’s a savings of $96,000 annually— just on postage. Everything else remains the same—paper, printing, and delivery date.

The savings begins with the Tri-Win Postage Reduction Analysis Program.™ We can help you determine if there are applicable strategies to help you save, or confirm if your current vendor is already applying the best postage rates possible.

Learn more about the Tri-Win Postage Reduction Analysis Program by contacting us at 866.809.8998.

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Direct Mailing Services That Give You Everything You Need

Launching a print campaign is a massive undertaking no matter if it is 5,000 or 5 million pieces. Either way, there is coordination, skill, and teamwork that needs to happen to pull off a successful campaign that attracts the attention of your customers and gives you the best return on your investment possible. When you are ready for your next campaign, you need the direct mailing services at Tri-Win. Our team will work with your team to create the best piece possible to go out to all of your customers.

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A Dallas Direct Mail Service That Cares About the Environment

We believe that our company should be wisely using resources, not abusing them. That’s why we’ve worked so hard to become an environmentally friendly Dallas direct mail service. Over the years, we’ve taken steps that increased the efficiency of our facility to use less energy and drain less resources from the earth. We’re always looking for new ways to improve our equipment, or process, and our products so that they are as environmentally friendly as possible. Here are some of the ways we’ve been working to make our Dallas direct mail facility more eco-friendly:

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Our Dallas Direct Mail Service Sent Out Over 120 Million Pieces of Mail Last Year

Your business’s message is important. You need to make sure you are entrusting it to the best mailing service in the country. We sent out over 120 million pieces of mail from our Dallas direct mail company last year, so no matter how big your direct mail project is you can be sure that we have the equipment, experience, and talent to get it done right and out on time. Even though we can rival the largest mail houses in the country, you’ll never feel like you are interacting with a huge company. We’ll make sure you receive a superior level of customer service every time you call us.

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Creative Dallas Direct Mail

With our type of volume, you know we are experts in our industry. We take care of every detail, including compiling the right lists to identifying the best postal rates. And with every step of the way, you get friendly, proactive, professional customer service. This way we ensure your message is heard loud and clear with customers and prospects. We have the creative direct mail efforts in Dallas you’ll love!

Dynamic Direct Mail Services

We at Tri-Win are a leading direct mail and printing company. We are great at serving experienced mailers across the United States. We offer all of the advantages, expertise, and state-of-the-art equipment of national printers. This is what makes us a dynamic direct mail service!