Electronic Ads vs. Print—New Intel May Surprise You

The digital age is all about faster, better, more ubiquitous communication so you can reach more customers and gain market share. Across any channel you’re using to advertise, market, and tell your business story, one rule rings true: You won’t gain a thing if your message isn’t received. If you’re using online ads to reach customers and prospects, you will undoubtedly be surprised to learn that more than half of all Internet display ads are never seen at all, according to Google. In the article, “56% of Digital Ads Served Are Never Seen, Says Google,” published at AdAge.com, Google reports that these ads don’t show up in the browser’s viewable area, and that means more than half of all businesses paying for the space are getting zero ROI.

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