The US Postal Service is offering a two percent discount on mailings during the months of July and August.  In order to qualify for the discount, the mail piece must contain a QR code.  QR or Quick Response codes are two dimensional barcodes that drive users from printed material to the web via a smartphone.  According to the US Post Office, “mobile technology is one of the fastest growing marketing sectors.  And when combined with marketing mailers, it can help businesses stay relevant and increase their profit.”

The discount applies to Standard Mail and First-Class Mail letters, flats and cards with a 2D barcode that can be read or scanned with a mobile device.   When scanned, the technology must activate a link directly to either a mobile-optimized Web page that allows the mail recipient to purchase a product or service or to a mobile-optimized and customized Web page uniquely tailored to the mail recipient and accessible by a personalized URL.