If you are looking to improve your ROI on your direct mail piece (and who isn’t?), it is important to get the lowest costs possible. Tri-Win employees work hard to allow our customers the best printing prices and postage discounts. If you’ve sent a lot of
direct mail, you already know that postage expenses are usually the most costly
portion of a direct mail campaign. Our staff has experience in a variety of mailing products and we know what it takes to obtain postage rate incentives.
There is a lot to be said about the different “co” programs that are available now from the United States Postal Service – commingle, comailing and copalletize. All are ways to save money on postage, and when combined can offer significant discounts on mailings.
When we first started working with BAI and their Midwestern client they were mailing
350,000 to 400,000 pieces per month of nonprofit letter size mail destined for
areas throughout the United States. Realizing that much of their mail was not
receiving any kind of entry discount when dropping it locally, we suggested the
process of copalletization. If you are unfamiliar with the term – let’s look
at what copalletization can offer. In copalletizing, mail trays that have been addressed and sorted are combined on the same pallet with trays from multiple customers going to the same destinations. These full pallets are then entered in the USPS’s National Distribution Center (NDC) nationwide or into one of the Sectional Center Facilities (SCF). The SCF is a USPS processing and distribution center that serves a designated geographical area defined by the first 3 digits in a zip code.
At first BAI was hesitant as they did not want their client’s mail pieces to
experience any longer delivery time. We provided them with a study showing the
rate at which a 12 million piece sampling of mail was delivered using the copal
process. This study showed delivery times on par with what they were currently
experiencing mailing from Dallas. The added perk for their client was that
after all logistics costs were taken into account there was an average savings of
$2,500 per month in postage.
By entering the mail at a NDC or SCF, our customers benefit from:
- Greater postal discounts
- Better tracking abilities
- Faster shipping as copalletized mail enters the USPS closer to the destination
Tri-Win saved BAI and their client over $30,000 in 2011. Can we save you money on your
mailing campaigns? We are postage professionals at Tri-Win and will work with you to ensure your piece meets all USPS regulations and that you receive the best postage rates in the direct mail industry. We can also help you design your piece and provide you with an accurate mailing list. Give us a call at (866) 809-8998 and let us show you how to save money on your next direct mail campaign.