Local small businesses looking to bolster their marketing campaigns should consider leveraging the power of direct mail in combination with quick response codes. Integrating this type of business marketing campaign can benefit a company by allowing it to ramp up its reviews, which can be especially important to the success of smaller firms.
“The benefit is a potential move up in search engine results and the ability to influence the decision-making process of people that are actively searching online for specific products and services,” Cynthia Fedor wrote for the source.
Small businesses should consider soliciting reviews from local consumers, then integrating those reviews into direct mail campaigns via a QR code that links directly to a video of the endorsement, the source recommended. To further encourage interactions, business owners may also include an incentive.
A direct mail tactic that would benefit those small businesses operating with a strict budget are postcard campaigns, which are notoriously inexpensive yet far-reaching.
originaly posted by Jaime O’Hara on amsterdamprinting.com