Highly targeted, relevant direct mail communications have proven time and again to greatly increase the effectiveness of marketing and communications efforts.
Variable Data Printing (VDP) automates the direct mail process so that each direct mail piece can look as if it's been expressly designed and printed for a single person. Smartly executed, it maximizes the relevance of your direct mail piece and drives responses.
You can mix and match images and messaging to make your direct mail more personal and relevant to each recipient - which in turn, increases the number of measurable responses. The opportunities to provide different offers based on targeted, personally relevant data are endless.
By combining digital full-color printing with VDP, you can actually customize print pieces in a way that appears seamless.
Call Rob Shearer (866) 809-8998 ext 212 to speak with our VDP Direct Marketing specialist.
For more information see Digital Printing.
Adobe's VDP Resource Center
USPS Deliver Magazine
Podi the Digital Printing Initiative
