The market to one marketing approach leverages a customized or personalized message intended to speak to or engage a specific individual. This ultra-segmented method for addressing people on a one-to-one basis has proven to be a highly effective marketing tool. Customer expectations have evolved thanks to technological advances that make it possible for businesses to send individuals unique offers based on their activities or previous buys, or track their online habits so they can suggest compatible products and services. As such, individuals expect the same level of specific attention across all marketing channels—including direct mail.  After all, who doesn’t like to see his or her name on a postcard? Who doesn’t like to feel as if a company or organization “gets” them and is speaking directly to them about a product or service?

This report from Econsultancy says that 38 percent of marketers don’t use personalization, yet personalization is directly tied to ROI, according to this report. While personalization tactics refer to various type so of marketing, it can be implement in a direct mail campaign with variable data printing and messaging.

Personalization begins with data management. Lists that accurately reflect names, addresses, previous purchases, income and spend, as well as a host of other personal variables can help a business reach a sort of “eye level communication” with individuals in the target audience.

Tri-Win assists companies in financial services, healthcare, education, real estate, and more achieve a market to one approach with personalized postcards, letters, snap packs, and more. Let us know how we can assist your business.

And yes, we’re talking to you.

What compels you to read a piece of mail, stay in your car to listen to a radio ad, or sit tight during a television commercial? It all has to do with the message. A message that’s delivered in a creative, thought-provoking way begs you to read, watch, or listen. It compels you to act by visiting the restaurant, purchasing the product, or hiring the service provider. The audience has to be drawn in and feel motivated to act. In the case of direct mail, getting an audience’s attention begins with clever and creative copywriting.

In his article, “8 Ways to Hook Readers into Reading Your Direct Mail,” writer Wes Powell outlines great copywriting tips that include strategies such as creating a catchphrase, offering helpful tips, and leveraging the element of surprise. He also corroborates what we know as the golden rule of direct mail: Keep the word count short. So what else can you do to create interesting and exciting text? Here are a few ideas to help you reach your audience and persuade them to act.

Hilarity Hits Home

Messages that make you laugh are memorable. Use the offbeat or absurd to make a point—if it makes sense to your brand. If your brand relies on a buttoned-up professional voice and tone, then humor isn’t the best strategy. But for those brands where humor is appropriate, it can work to create an entertaining experience. Example: Swans Around the World Swear by Crystal Clear Pool Cleaning.

 Exaggeration is Essential!

A cousin of humor is exaggeration. To make exaggeration work, it has to enter the territory of ridiculous. Look at the headline of this blog and you’ll understand what we mean by exaggeration! Exaggeration works when it’s over the top. For example, the headline, “Direct mail is the best way to bring in 100 new clients each week,” may not seem like exaggeration because fiction and fact are walking a close line. But if you say something like, “Direct mail will bring in 100 billion new clients each week and put your company on every Forbes list!” then people will know you’re exaggerating and they’ll remember your message.

Be Contrarian

The fear of being left out is a powerful one. Use a statistic or idea in a headline or opening copy that goes against the grain and you’ll create interest. By making people stop and think, you’re persuading them to spend time with your brand. Example: 75% of marketing pros use direct mail. Are you leaving opportunities on the table?

 Less Is More

Why go from A to Z when there’s a much shorter path? Get your message out in as few words as possible. If your headline is long, convoluted, or esoteric, you’ll lose your readers—and potential sales.

Tri-Win helps companies use the most direct and influential messaging to attract attention and generate business. Let us know how we can help you with your copywriting needs so you can become the Very Best Company Ever in the History of the World!

By using state-of-the-art software, we prepare your mailing in accordance with the latest U.S. Postal Service requirements, which allows us to pass deep postage discounts directly to you.
We even have our own US Postal clerk, so we can GO POSTAL FOR YOU!

You can rely on our fast turnaround and take advantage of the lowest postage rates available.

Plus, up to date intel from Uncle Sam will help you stay current with information that could impact your mailing!

Let Tri-Win manage your direct mail project – start to finish.  We will produce your mailer from start to finish, applying our years of expertise to each detail!  No need to reinvent the (design) wheel or worry about your postage rate.  We will do that for you in the most effective, efficient and cost-cutting way.

We are a full service, direct mail company, with all the knowledge and skills to produce and mail your marketing campaign.  Our in-house designers, unparalleled production staff, and postal experts will provide a turn key solution for your next direct mail piece!

Have you had it up to “here” with your statement mailings? Maybe you just don’t know where to turn for help?  Contact any of the Tri-Win seasoned sales people for help.  Depend on the people who know this business inside and out, and from start to finish.  Whether a monthly, or quarterly statement, or an donor appeal, we will treat you like family.  We can integrate large amounts of data with pinpoint accuracy, print and insert your statements with lightning speed, and whittle your postage costs to the bone.

Don’t let statements get the best of you.  Take advantage of our collective years of experience.  And be a part of the Tri=Win family.

So, your business is growing, and you’ve got the tiger by the tail.  You’re not sure you want to spend your time and resources sending out statements month after month?

Tri-Win Direct mail services has state of the art software and machinery; along with the kidd glove attention your needs.  We can take on your statements, your direct mail campaign, and even your list research to maximize your ROI.

Let us keep your capital coming in, without pulling your hair out.

Tri Win helps you influence your target market customer base with direct mail, practical printing solutions and postage rates cut to the bone. Done correctly, direct mail communicates efficiently and elevates your sales.  We are your business partner, not just your vendor.

We work quickly and efficiently to get your job done and delivered on time, every time.  Leave all the direct mail details to us, your new direct mail best friend.

Direct mail marketing provides a higher return on investment (ROI) than any other means of advertising.

And in this marketing venue, repetition is a HUGE marketing plus. Think about this: How many times have you turned on the television to watch a 30 minute show and seen the same commercial four times? How about when you see the same commercial twice in a row?! No, this is not an accident. Major advertisers know the power of hearing the same message more than once in a short time span.

Repetitive and frequent postcard mailings are an effective and efficient way to grow your market share, and your bottom line. Contact Tri-win Direct to get started on your postcard campaign today!

Tri-Win is the only place you’ll need to launch a successful direct mail campaign.   We have in house design staff to produce your design; or we can take it from our inbox to your customer’s mailbox.

Browse our designs, or upload your own, and we will take it from there. We can produce your postcards, snap packs, billing statements,  or contribution campaign efficiently, and cost effectively.  Contact Tri-Win Direct Mail for the best solution for your direct mail projects.

In today’s market, every customer contact must be carefully planned to achieve the maximum return on your investment.

Tri-Win direct mail specializes in delivering direct marketing programs that result in measurable market share increases for our clients nationwide. From program development, list selection; to creative, production, mailing and fulfillment, we offer you a highly innovative, one-stop resource for targeted marketing and direct mail programs. From snap pack mailers to postcards, we produce it all.

We can help you identify, acquire and retain customers for the long term.  Appeal personally with  variable messaging and the latest digital technology. From concept to completion, we tackle your toughest direct marketing challenges, delivering superior results that meet your budget, your timeframe and your customers’ unique needs.